The season has changed, and it has brought the holidays along with it. With the festive mood in the air, customers are more willing to buy gifts for both themselves and their nearest and dearest. This is prime time for retailers to up their advertising efforts and embrace an imaginative twist on their in-house marketing strategies.
A Handy Holiday
Halloween, the fourth most popular holiday in the country, is right around the corner. Many retailers tend to increase their advertising efforts only before Thanksgiving. However, not utilizing the buzz around Halloween is a lost opportunity.
In recent years, Halloween has become a highly anticipated holiday. Halloween encourages people to unleash their creativity and think outside the box. In turn, they are more likely to open their wallets to embrace the festive spirit of this spooktacular holiday.
Offer a Visual Treat to Customers
Just like how some people look forward to Christmas all year long, there are plenty of Halloween enthusiasts in the world. They enjoy all the tricks and treats that the spooky holiday brings along. Retailers can deck out their stores in Halloween decor to immerse their customers in the spirit of the season.
Consider creating a festive display of your products in order to attract customers. Your window display area is valuable real estate that you can utilize for your promotional items. It will pique the interest of the passersby to explore your store and even make a purchase.
DIY Design Ideas
Instead of decorating your entire store, you can set up a corner display where you can showcase any Halloween-related merchandise. You can also DIY some decorations to add some charm to your display.
For example, you can carve pumpkins and light candles inside them to catch the attention of customers. Another easy DIY is to place Halloween knick-knacks around your light fixtures. You can also use Halloween themed custom banners and decals to add a unique twist to your seasonal design scheme.
Host an Event
One unique way to garner the attention of potential customers is to host a Halloween event. When planning your event, encourage your staff to embrace the festive spirit and help spread the word about the upcoming occasion.
Analyze your budget to help decide the scale of your event. If you are working with less funds, consider hosting a small-scale costume competition. For a more elaborate endeavor, you can host a spooky bash complete with food, drinks, and entertainment. Promoting your event is essential. Utilize measures like custom decals on your windows to let your customers know about the event.
Offer Halloween Specials
Offering Halloween sales and specials is always a smart idea. It is an effective way to partake in the Halloween spirit and increase the foot traffic in your store.
You can serve spooky-looking cookies or drinks to the customers visiting your store. If you have been planning a new product launch, Halloween may be the perfect time to act. Consider using Halloween themed packaging or demonstrating how customers can use the products to celebrate the holiday.
Use Local Partnerships
If your budget or bandwidth does not allow you to host an all-inclusive Halloween experience, you can partner with other local brands for effective advertising. Participate in a local Halloween celebration to display your products. Another option is to sponsor a prize in a local Halloween costume contest.
To promote your presence at these events, you can utilize custom banners to make a greater impact. For other promotional items, you can use other marketing material such as banners or custom decals.
Contests and Trick or Treating
If you’re looking for a unique event, you can always sponsor local contests. This is another opportunity to partner with other brands if you are looking for a cost-effective yet impactful promotional campaign. Offering your products as prizes is a smart way to garner the interest of potential customers.
You can also partner with other local brands to host a unique trick or treating experience for your customers. Giving out branded candy is a great way to promote your brand while making a positive impression on the community.
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