Outdoor marketing tactics from conventional banners to full blown events increase in effectiveness in parallel with foot traffic. Likewise, before the weather truly starts to warm up, it’s a good time for your marketing team to come up with outdoor marketing ideas. If you are a recently-established small business venture and wondering how to leverage spring into a pipeline for customers, here’s a guide to get started with outdoor marketing:
Springtime Design
All seasons come with their own color palette; and spring is lush. From the smooth pastels of flowers to the lush greens of new grass and leaves, a simple way to add seasonal flair to your branding is to integrate these colors in your materials.
If you run a restaurant, a series of spring colored menus with flowers and unique items will create an event out of a simple tool.If you’re marketing your business online, celebrating the season can be a simple event. You can integrate a temporary color palette on your website, give a festive theme for incoming visitors, or upload simple posts on your social media accounts to reflect the onset of spring.
Outdoor Booths
With the weather brightening up, an effective seasonal marketing tactic for spring is to go out and set up an outdoor canopy tent for your brand. For your booth, make sure to decorate it properly to pop out on the street. A simple series of banners and flags with the vibrant colors of spring may be enough to draw some passing foot traffic.
It’s also important to create an incentive for customers who interact with the booth. Some common tactics include giving samples of merchandise, coupons for discounts, or demonstrations of products.
Organize an Online/Offline Fest
Create a fun ambiance by bringing people together during the spring. You could schedule workshops, meet-ups, local events, industry events, and promotions to spread the word about your brand and bring in more people. For further promotion, try combining physical events with social media promotion, and incentivize your audience to attend these events by offering exclusive discounts or early access to sales.
Keep Holidays in Mind
Holidays are an excellent time to draw attention to your marketing materials. Unlike the crowded winter season, spring holidays offer unique opportunities to stand out with popular, but less frequently targeted events. Map out a schedule of upcoming spring holidays and tailor your campaigns in a strategic manner.
Your brand may benefit from simple posts for every holiday you can find. If your brand has a strong connection with a holiday, build a larger campaign for the date. Finally, consider how you’ll get a return from the customer and track level of engagement.
Use Window Clings and Posters
For brick and mortar, window clings are an easy way to drive impulse purchases. When printing window clings, use high contrast colors to market your seasonal sales and grab the attention of passersby.
If you lack a great spot for a window cling, posters are great displays that spread your brand to a broader audience. Posters can get seamlessly placed in public regions such as bulletin boards at grocery stores, event venues, bars, restaurants, and parks. However, make sure you follow local ordinances before adding posters to ensure they won’t be quickly taken down.
Photo Contests
With the weather lightening up and the landscapes filling with vibrant flowers and lush green leaves, there’s no better time to conduct a spring photo contest. To organize a photo contest, first select a form of photo you want your audience to submit. From pictures of your product to pretty spring vistas, pick a subject as brand relevant as you want to achieve your goals.
Then, reach out to your followers on social media with a post announcing the rules, prizes, and a hashtag to identify all relevant posts. With its photo editing capabilities and image centric model, Instagram is an ideal platform for this form of contest.
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