When it comes to offline advertising and marketing, nothing can beat the classic banner. Banners are one of the most efficient ways to capture attention, guide prospects, and drive sales. However, banners are more than just their design: from sizing to stands, picking the perfect banner takes time and consideration. If you plan on using banners to make your brand stand out, here are a few things to bear in mind:
Know Your Banner Stands
Banner stands hold your banner upright and keep it visible. There are several types of banner stands available in the market, though these are the most common:
- Retractable Banner Stands: In a retractable banner stand, the banner is hooked to a spring-loaded mechanism, which releases the graphic when in use.
- Telescopic Banner Stands: A telescopic banner stand contains two distinct pieces – a telescopic pole and the banner. The pole is often freestanding, but there may be styles that require tension to maintain balance.
- Spring Back Banner Stands: Unlike the retractable banner stand, a spring back banner stand does not have a base. The banner stand is often propped by its tripod-like base structure. The grommet present in each corner of the banner holds the graphic in place.
Each form of stand comes with its own strengths and weaknesses in ergonomics, cost, and function.
Calculate the Shape and Size
When choosing a banner, size is everything. Too small, and you’ll go unnoticed; too large, you’ll have a gaudy, logistical mess on your hands. Likewise, it’s important to purchase a banner stand that’s large enough to accommodate your banner.
Retractable banner stands offer a fixed range of sizing options, while telescopic and spring back banner stands are more adjustable. Likewise, match your stand to the shape of your banner. This is especially true if you decide on a non-rectangular shape.
Buy The Stand that Fits Your Needs
When choosing a banner stand, make sure to invest in the right banner stand for what you need. Ask yourself: do you plan on using your banner stand once a year, or do you plan on keeping it outside your shop? Certain stands are also more reusable than others. For instance, retractable stands require a full replacement if you need to switch out the banner.
Make the Graphics Stand Out
If the banner stand is the skeleton of your banner, the graphics are the heart and soul. It’s important for your design to be clean, concise, and uncluttered. When designing your banner, keep the message simple, visually separate your background and foreground elements so that the most critical information is in focus. For text, use a legible font and colors that separate from the background, and end your message with a call to action.
Maintain Your Banner Stands
Just like branded table covers and window signs, physical marketing assets like banners and banner stands require some amount of TLC. A little consideration and care can significantly improve your banner stand’s life and retain the value of your investment. Follow these tips to keep your banners fresh for years to come:
- Never fold your banners. Instead, roll them with the graphics side out.
- Avoid using any chemicals or abrasives while cleaning your banner stands. Most of the stains can be removed with a damp cloth.
- Keep the banner stands in their case and follow all storage instructions carefully.
- Practice care and follow instructions when assembling or dismantling your banner stand.
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