Tips to Make Small Business Saturday a Success

In order for a small business to achieve success, capturing the attention of customers and ramping up engagement is essential. Apart from year-round at-store events and campaigns, one endeavor that can boost sales is participating in large events. One of the most popular events to utilize for this opportunity is Small Business Saturday.

What is Small Business Saturday?

On the first Saturday after Thanksgiving, the entire country comes together to celebrate and support small businesses. It was started by American Express in 2010, right in the middle of the recession. They encouraged people to step out and shop from their local neighborhood stores on the Saturday after Thanksgiving.

Since 2010, it has gained momentum across the country and is now a designated day that encourages communities across the country to patronize small businesses. You can use this unofficial holiday to draw in more customers for a successful season.

Partner With Other Local Brands

One of the best ways to reach a wider audience is by partnering with other local brands. If you are a brick-and-mortar store and have other small businesses in your locality, this is an effective strategy for attracting more foot traffic. If customers are able to explore multiple brands under one roof, they will have all the more motivation to patronize both businesses and tick gifts off their shopping lists.

Promote Special Sales and Events

Planning a discount or a special event on Small Business Saturday is an effective way to attract more customers. Make sure that you use promotional items to get the word out in the days before the event. 

You can get creative when it comes to event planning. Everyone likes a good party, and when there’s a strong creative campaign behind it, customers are more likely to stop by to check it out. Depending upon your budget, you can also plan a hands-on activity or a product sample demonstration.

Offline Ways to Spread the Word

Although digital advertising has taken the lead in this age of technology, never underestimate the power of traditional offline advertising tools that can effectively create a buzz in your neighborhood. 

Your marketing materials can include flags, flyers, and vinyl banners. Apart from selecting quality materials for your advertising arsenal, proper placement is equally important. For instance, make sure that you place your vinyl banners in a high-visibility spot to catch the eye of passing pedestrians. 

Make Your Signage Pop

The holidays are the time of year when every small business is going to vie for the attention of customers, so it’s vital to differentiate your advertising. One effective advertising method you can use is selecting a holiday theme for your advertising to match the festive mood. Another option is to use high-quality printing for your advertising tools. It can really make a difference and leave an everlasting impression on the customers.

Highlight That You are a Small Business

Since the whole point of this holiday is to encourage small businesses, it’s vital to highlight your business’s impact and presence in the community. Put it out there via social media as well as your offline advertising tools to inform people that you need their support on Small Business Saturday. 

Tweak Your Social Media Strategy

Your digital marketing strategy can generate the buzz you need for the desired traffic on Small Business Saturday. Your email blast campaign should be sent one to two weeks in advance. This will keep the customers informed about the upcoming event and the promotions.

For social media, create a campaign about the forthcoming event. You can hold competitions and hold giveaways to gain traction. Use multiple different tools to engage customers. For instance, if Instagram gives you good traffic, make sure to post stories and reels to share sneak peeks. It will keep the audience hooked.

Thank Your Customers

Small Business Saturday is also a day to deepen your bond with your loyal customers. Thanking them for shopping with you is just a small way of doing this. Giving them even a small gift can go a long way in expressing your gratitude. The best part is that you don’t have to go out of your budget to do this. A simple act of giving them coupons for future shopping will do. It will also increase their chances of a repeat purchase.

Smart Merchandising Moves

With smart merchandising, you can enhance your customer’s in store experience. On Small Business Saturday, make sure that you keep your products well displayed and have all of your fast-moving items in stock. Cross-merchandising helps the customers to identify the use of multiple products and improve your sales. For instance, you can place candles, books, and throws together to make the customer imagine a cozy setting on cold winter days.

Stock Up On Popular Products

All small businesses have some customer favorites. These are the products that move fast off the shelves. Make sure that you stock them well in advance of Small Business Saturday. These products may well be the reason to attract crowds to your store and influence them into buying more during their shopping trip.

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