Archive for the ‘Promotions’ Category

Why is Branding Important: Turbocharge 2021 by Re-envisioning Your Branding – or Even Re-Branding 

Old westerns have taught us the basics of branding since the beginning of cinema. Ranchers would use red-hot irons to mark their cattle with a distinctive identification emblem as a... Read More

The History of Holiday Shopping and What You Need to Know Today

With the holiday season just around the corner, marketers everywhere have their thinking hats firmly in place, in search of that next big idea. What started as an intrinsically American... Read More

16 Do’s and Don’ts for Executing the Perfect Fall Giveaway

Giveaways are marketing powerhouses. The reason being is layered but simple: people love getting things for free so the incentive is high, and you control the message and where customers... Read More

7 Strategies for Making the Most of the Holiday Season for Your Small Business

The holiday season is fast approaching. That means it's time to think about marketing strategies that will generate successful holiday profits. The key is early planning. This year that’s even... Read More

10 Steps to Creating a Dynamic Newsletter

So, you want to start a newsletter. It’s a great idea. Newsletters, both print and digital, are a fantastic way to deliver relevant, meaningful content to your customers as well... Read More

8 Ways to Embrace the Power of the Pop-Up Shop

Pop up shops. With entrepreneurial small businesses once again thriving, e-commerce growing, and even large brands looking to test out new concepts, the pop-up shop has become the glamour girl... Read More