How Brick and Mortar Retailers Can Increase Foot Traffic and Sales

  One of the most effective as well as the easiest tools to advertise doesn’t cost much upfront and then costs next to nothing from point of purchase on. They’re... Read More

How Small Businesses Can Make the Most of the 4th of July: 7 Tips for Celebrating a Successful Reopening Holiday

This July 4th is going to be the most unique in recent memory. With social distancing still, the norm and our lives just beginning to return to some degree of... Read More

How to Design Compelling Print Ads in 2020

Coming up with a lot of money for advertising and marketing needn't be an issue. While large businesses have extensive budgets for both, small businesses often struggle to allocate significant... Read More

How to Make the Most of International Yoga Day

  While at this point we’re all familiar with the practice of Yoga, many have never taken the time to explore the depths of this ancient discipline. Life gets busy... Read More

You’ve got the touch: Manicures, Massage, and Hairstyling in a Post-Lockdown World

While a lot of non-essential businesses have been given the green light to open up, some may not feel comfortable reopening their doors. While meticulously going through your business and... Read More

How To Choose the Right Influencer: 5 Tips Help to Grow Your Small Business

In today’s social media-driven world, the use of influencers to market and sell products has grown into a full-fledged marketing phenomenon. Influencers, as you are probably already aware, are individuals... Read More

How to Launch a Successful Grand Reopening: 7 Tips on Coming Back Strong

To make a reopening truly grand, paying attention to the tiniest of details can reap the biggest rewards. Beyond the usual cosmetic fixes to make everything pretty and the business... Read More

Four Small Upgrades that Have a Big Impact on Sales

If you’re like a lot of small business owners across the country, you’re eager to get the go-ahead to reopen your doors. The shutdown has cost you a lot of... Read More

Ad Synergy: How To Make Digital and Physical Advertising Work Together

Any small business owner will tell you: effective advertising is critical to attracting customers and driving sales growth. It doesn’t matter how great your products or services are if no... Read More

What to do Before Reopening Your Physical Locations

Some states are beginning to reopen their economies after long weeks of closure, social distancing, and shelter in place orders. Small business owners across the country are itching to open... Read More

Designing Promotions that Benefit You and Your Customers

Sales promotions are a powerful weapon in the arsenal of business owners around the world. They can help draw in customers, increase revenue, clear out unsold inventory, and make visitors... Read More

Plan Today, Prepare For Tomorrow: Implementing WHO Guidelines to Get Back to Work After COVID-19

2020 started with a great deal of optimism but quickly turned to more speculation than planning, more chaos than streamlining, and more uncertainty than clear business goals. And before we... Read More