A sound marketing strategy plays an integral role in the success of your business. Thankfully, building effective customer touchpoints doesn’t have to cost an exorbitant amount of money. Signage solutions are a smart way to boost brand awareness and drive foot traffic. Great design and placement will amplify your brand’s message with better visibility and generate higher returns.
Banner stands are a hassle-free way to showcase your company’s marketing messages. Banner stands add height and structure to your custom banners. These tips will help you advertise like a pro.
Why Choose Banner Stands
Banners are versatile, durable and cost-effective way to promote your business. Vinyl banners are great for storefront, in-store or out of home advertising initiatives.
There are several ways to display your custom banners. You can hang banners from the ceiling, install them on walls or place them near shelves and endcaps. If oyu want to elevate your message, however, banner stands are your ideal option.
Traditional banner installment relies on grommets, rope, and bungee cords. While these methods work great from advertising along stadium fences or promoting a sale with your store entrance, they do not work for every brand strategy. If your company has an upcoming trade show, grand opening event, or luxury product launch, a banner stand is a better advertising option.
Which Banners and Stands are Right for You
Banners are available in a variety of shapes, sizes, and materials to fit your marketing needs. Cloth banners work well for interior spaces while vinyl banners are a bit more versatile. Vinyl banners work well for both interior and exterior spaces.
You can purchase an easy-to-assemble banner stand to give your signage height and structure with unique positioning. With banner stands, you don’t have to worry about your message folding over, creasing, or blowing away. Here are some questions to keep in mind when deciding which banners and banner stands are right for you?
- Will your banners be indoors or outdoors?
- Do you prefer horizontal or vertical banners?
- How long do you intend to use your banners?
- What is your event or retail space like?
Take Your Message to the Next Level
Banner stands are portable and can collapse into an easy-to-transport carrying case when you are done using them. Because banner stands are so easy to use, they work well for on-the-go advertising.
You can add one or several banner stands to your trade show space, outdoor event, or sales floor. These stands give your promotions a professional and eye-popping appeal. You can take your marketing to the next level with other visual enhancements. Add custom flags, table covers, and pop-up displays to your space and create a variety of levels for your marketing message.
In-Store Ideas
Banners and banner stands are the ultimate solution to your low-cost advertisement needs. These stands make the perfect hands-free, low-maintenance store displays. Place these banners stands near end caps or sale racks to create an eye-level visual for your customers. You can use bold font to highlight your discount or product name and alert customers to price drops or restocks.
Banner stands are great for long-term use too. If you want to highlight certain brands or services that your business offers, have this information featured on stands placed at the entrance, near checkout counters and in proximity to the featured inventory.
Here are a few more in-store banner stand advertising ideas to consider:
- Place near in-store product demonstrations
- Promote seasonal specials
- Use welcome messages near entrances and lobbies
- Print safety or business procedures on banners
- Showcase giveaways or contest instructions
- Highlight service features at trade shows
Outdoor Touchpoints
Banner stands are great for outdoor events too. Sturdier than paper signs, these banners are durable and can withstand many outdoor elements. If you travel to different markets or own a food truck, banner stands are an excellent investment for your business.
Here are some more ways your business can stand out in the great outdoors with banner stands:
- Place stand near entrance
- Direct guests at open air events
- Provide safety prompts
- Place near canopy tents to showcase products
- Position near road to bring customers in store
Enhance Your Banner Stand
A custom banner graphic will take your banner stand to new advertising heights. Keep your designs within your brand colors and feature your logo in a prominent area. Extend this cohesion to your custom table covers, signs, and flags too. Investing in quality products with great design presents your business in the best way possible, making impressive first impressions on new customers.
You can add fun elements like balloons, merchandise, and lighting to your area and enhance the appeal of your advertising tools. Whichever marketing strategy you employ, make sure your signage and banner stands are equal parts informative and inviting.
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