8 Ways to Surprise Your Customers with Exciting Year-End Flash Sales, E-Coupons, & More

As the holiday season approaches, businesses start working hard to find new and innovative ways to meet their year-end goals or simply show gratitude to their clients for displaying their loyalty and support throughout the year.

If you’re also looking for ways to surprise your customers, here are a few easy tips and strategies to engage your audience and stand out from the competition.

Promote a Flash Sale

A flash sale, a promotion or discount offered for a very limited time, is an excellent advertising technique to increase brand awareness, generate sales quickly, and get rid of excess stock.

Flash sales can allow your brand to access a larger audience at relatively no cost. For most brands, they are one of the most cost-effective ways to sell their products. They’re also a win-win as this kind of limited time sale offers a great advantage for both parties. It allows brands to improve their visibility and website traffic as well as increase revenue while customers can get the products they want with a big discount.

Presentation & Impulse Buys

Impulse buying accounts for a significant chunk of consumer spending, particularly in the case of brick-and-mortar stores where, according to Invespro.com, 80% of all impulse buying occurs. One of the most effective tactics to get the customers to notice your impulse products is using signage such as premium banners, signs, decals, and other promotional materials. This eye-catching signage helps you get your merchandise noticed easily.

Additionally, placing your products at the checkout zone is another common and highly effective tactic to take advantage of impulse buying. This is because the chances of customers who are already at the point-of-sale area making an extra purchase are high.

Boost Sales with Flyers

Flyers are one of the easiest, fastest and most affordable promotional materials available to boost your sales. Their main advantage is that they work well for a wide variety of businesses and niches, as they are simple, easy to read, and can be conveniently printed in bulk quantities.

Flyers help to capture the attention of technologically-challenged customers as well as ones with lesser access to social media or other digital channels.

All About E-Coupons

E-coupons, or digital coupons, are discounts and promotions offered by brands to current or prospective customers. E-coupons, for the most part, entice customers to purchase from the brand’s website by offering either free shipping or a specific discount.

E-coupons with a QR code are an effective way to attract more customers and generate additional traffic to physical locations as well. The customer just needs to show the digital coupon at the store to be scanned. That’s the marrying of channels and that’s a very important part of a business’s success.

Give Thank You Gifts to Customers

What could be a better way to show your customers that you care than sending them a gift? While your competitors might still be trying to win over customers with the old-fashioned  “thank you” emails, a thoughtful gift can leave a deep impression. In fact, according to a recent study, 83% of people are more likely to do business with a brand that gave them a promo item. 

Sending a small gift that relates to your business is not only the most effective way to surprise and thank your customers but it also reinforces your brand every time the customer sees the item. It could be anything from a book, bookmark, or tool they’d find really helpful. You can also think of sending a food basket, gift card or a floral arrangement.

Dial-In Your Promotional Pricing

Special promotional pricing is an excellent sales strategy that can allow your brand to temporarily reduce the price of a product or service in order to entice your prospects and customers. You can use promotional pricing for various purposes, including creating a buzz when launching a new product/service, increasing customer traffic, encouraging repeat customers, rewarding loyal customers or moving excess inventory.

By lowering your prices for a short time, you make sure to enhance the value of a product or service by developing a sense of scarcity. This kind of promotional pricing strategy can help your brand with customer acquisition, especially by encouraging cost-conscious shoppers to buy, and can help you increase revenue, improve short-term cash flow, and build customer loyalty.

Packaging Makes Perfect

Product packaging can be another powerful tool to amplify your brand and help you build a strong customer connection. It’s a great opportunity to give your prospects and existing clients a guaranteed sensory experience in terms of both seeing and feeling.

Creative packaging also helps you create and reinforce your brand identity in the market. It allows dedicated consumers to recognize your brand anywhere and everywhere they see it. The idea here is to adapt to the needs and demands of the customer and make packaging one of your USPs to stand out from the competition. 

Creative Ways to Shop

Creative branding and offering unique ways for customers to shop can include having a distinctive logo, a varied advertising approach both online and offline using everything from banners to decals, and imagination-catching colours, along with a friendly tone.

You can make use of creatively designed business e-mailers with trendy and catchy titles to ensure more clicks and attention from both prospective and repeat customers. Another idea is to engage in social media interactions with festive posts, videos, online contests, and more that will update and indulge your audience through different social media platforms. 

Sign of the Times

For physical locations, just one sign in your business will raise yearly revenue by 4.75%. Now imagine strategically placing imaginative and creative signs and window decals throughout your store. It really is a great way to capture your audience’s attention. Think of more creative ways to surprise your customers and make sure that the end of the year brings exciting opportunities for your business with enhanced sales and happy/loyal customers.

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