How to Use Outdoor Advertising for Thanksgiving & Christmas Promotions

Businesses witness staggering sales during Thanksgiving and Christmas, which is why you cannot miss a single opportunity to use outdoor advertising to reach a broader audience. Out-of-Home (OOH) advertising helps you capitalize on holiday shopping by increasing your brand visibility and driving higher foot traffic to your store. 

Why Boost Your Brand Outdoors?

Despite the rapidly increasing popularity of social media marketing and audience targeting, outdoor advertising continues to be some of the most widely employed tools to advertise your business during the holidays.

Here are some statistics gathered by polling websites, including the OAAA, Nielsen, and more that might convince you to invest in OOH advertising: 

  • 3 out of 4 people indulge in impulsive shopping around the holidays.
  • People out of their homes are 33% more alert than those staying indoors.
  • 68% of customers make purchasing calls while driving.

OOH advertising lets you advertise your business next to popular outlets, restaurants, crowded sites, and more, where people are typically gathered in high numbers. Besides, when on the road, people often brainstorm the perfect gifts for their loved ones. 

Best Tools for Outdoor Advertisements

 

Outdoor advertising is highly effective and choosing the right outdoor advertising products will amplify your message. Here are some options for OOH advertising for the holidays and beyond:

  • Billboard Advertising

One of the most popular forms of outdoor advertising is billboards since about 71% of consumers claim to be engaged with these roadside advertisement tools. 

You can choose from a variety of billboards to advertise your brand:

  • Static

Static billboards feature an image of your brand with the advertised product. It is a simplistic approach to market your brand to passersby without being too aggressive.

  • Mobile

Mobile billboards, unlike static ones, can be used for large-scale event advertising. 

  • Lamp Post

Lamp post banners and flags are ideal for both day and nighttime advertisements. They are an inexpensive approach to market your business as they forcibly divert attention by having a light shine directly onto the advertisement banner.

  • Transit Advertising

This advertisement approach is visible on transport such as trains, busses, or car decals. Since about 38% of buyers stop by at a store or outlet while heading home, transit advertisements can effectively entice people to make purchases.

  • Retail Advertising

People walking into a mall or shopping center have a mentality to buy, which is why you must capitalize on retail advertising. If you have an ongoing sale or a special discount, you can put it on display outside your store using outdoor banners to catch peoples’ attention.

Design Pointers

When designing graphics for OOH advertisements, there are specific pointers that you must follow to create a lasting impression:

  • Maintain Font Consistency 

Be consistent when using typefaces for headings, subtitles, and body text. Choose readable fonts since the human eye struggles to scan multiple typefaces. 

  • Proper Spacing

Text alignment creates a polished, professional look for your advertising message. Less is more when it comes to design, so do not overcrowd your signage and flags. 

  • Keep Your Color Scheme on Brand

Pick a color scheme with main brand colors and an additional contrasting color that complements the overall color scheme. Using different tones of the same color can help with consistency by tweaking brightness for contrast. 

  • Keep your Imagery Neat and Crisp 

Boost the contrast by varying the brightness of the background image. This practice helps offset the text color, which enhances design clarity and makes it easy to read. 

Make Outdoor and Indoors Ads Seamless

Create a cohesive advertising campaign if you want your brand to make a lasting impression and successfully drive foot traffic to your store. Outdoor advertising creates intrigue for passersby. OOH advertising can effectively grab motorists and shoppers attention with catchy visuals and subtle yet clever messaging.

Once you have captivated the attention of buyers, use indoor advertising as an information source where potential customers can discover more about your brand, products, or services.

The Art of Bringing Customers In

Businesses are locked in a constant battle with their competition, which is why you need more than just effective advertisement. 

  • Offer Discounts and Promotions to New Buyers

Consumers seek value and deals, which is why offers like buy-2-get-1-free or discounts on certain products to first-time buyers can entice them to come back. Be sure to track the products purchased by new customers and the offers they redeemed so you can deliver personalized offers.

  • Showcase Testimonials 

You can advertise your brand via testimonials from loyal customers. Satisfied customers often bring family, friends, and colleagues to your brand, which is why asking for reviews can be effective. You can also advertise testimonials from celebrities or influencers to entice buyers.

  • Stay Active Online 

Once you have captured the attention of onlookers with your OOH advertising, be sure to include your social media handle usernames and your website domain name. Several potential buyers will look for an online presence for your brand to learn more. Employ SEO tactics and techniques and ensure that your website is mobile-friendly.

  • Showcase your Expertise 

Showcase your expertise in the industry to reignite buzz amongst buyers who have been eyeballing your brand for a while. Voluntarily speak on industry panels, host a workshop, participate in industry events or organize educational sessions to make a lasting impression, especially on B2B business owners.

Amongst the rising competition, businesses have begun devising effective marketing strategies and visually striking marketing tools to gain maximum traction. Outdoor advertising tools can help you craft an effective brand strategy that yields the highest ROI.

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