Banners are a long-standing advertising staple. These versatile marketing products serve many purposes from establishing instantaneous customer connections to announcing the launch of new products or services and promoting brand awareness, banner ads can generate incredible conversion rates.
Why Choose Banners in 2022
Research shows that banners are powerful conversion tools for branding and sales:
- 75% of customers stated they entered a store or business they had never visited before simply based on the company’s signs.
- 68% believe that a business’ signage reflects the quality of its products or services.
- 67% said they had purchased a product or service because a sign caught their eye.
- 59% said the absence of signs deters them from entering a store or business.
- 59% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions, and profits, with an average increase of about 10%.
- 50% indicated that poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business.
Banner advertising is cost-effective and fully customizable, so leveraging the power of banners for your business is incredibly easy to achieve. Read on for more benefits of banner advertising in 2022.
Inexpensive and Versatile
Despite the widespread popularity of online marketing, banner advertising remains a top choice thanks in part to the affordability of these products. Creative design, quality materials, and targeted branding help you create strong visual messages passersby are sure to notice.
Banners can be placed in any public setting and help attract potential buyers to your brand. Besides helping to acquire new customers, banner advertising also reinforces the trust of old customers in your brand. You can place banners near your storefront, next to products on the shelf, at special events, or close to high-traffic roadways. They offer convenient ways to transport your message anywhere your customers go.
Target Specific Customers
Many businesses often fail to carve a niche for themselves, as they lack proper audience targeting and the ability to approach interested buyers. It’s advisable to target a specific audience rather than catering to everyone. Several factors, such as the buyer personas and shopping habits determine who your target market is and how you choose to reach them.
Banner placement at almost any public setting provides you with high odds of gaining new customers for your brand. You can put up your advertisement banners at sponsored events or outside your stores to attract the appropriate people. Banners instantly draw attention when on the road, which creates maximum brand exposure for your target audience.
Greater Degree of Engagement
One of the best practices for gaining new customers is engaging with them in various settings. Banners boost audience engagement in an accessible way since these items let a business promote itself without being too loud or imposing on the customer.
Durable and Weather Resistant
Vinyl banners are highly durable and have a prolonged lifespan, provided that they are properly maintained. If you’re consistent with maintenance, you can reuse marketing banners on several occasions without showing signs of wear.
Outdoor banners are resistant to extreme weather conditions without exhibiting signs of cracking and graphic fading. They use weather-resistant ink and materials to ensure water, wind and sunlight don’t impact the integrity of your banners.
Reusability
You can conveniently reuse banners in several areas and locations by taking them down and hanging them up again in a few months. The usability of your banners will be determined by the information printed on them. If your banners showcase general information such as brand name, products, contact details, you can use them throughout the year. However, banners are so durable and cost-effective that annual sales banners can also be recycled as needed.
Highly Impactful
Banners are remarkably effective in capturing the attention of passersby. It’s hard to miss a large banner when walking down the street. Besides, the odds of customers noticing the banner are significantly higher than noticing an ad while scrolling on social media platforms.
An attractive banner design can entice interested buyers and strengthen the retention bonds with old customers. Banners also offer higher conversion rates due to limited content and easy-to-absorb information. Onlookers can quickly gain relevant information about the brand and products with a mere glance. If you want your banners to have maximum attention-grabbing capabilities, share your ad on a custom banners stand with flags on either side to add structure and movement to your message.
A Professional Touch
Highly-customizable banners let you share your brand story however you see fit. From welcome messages to customer reviews and product or sales promotions, banners can further your brand voice and design from anywhere, making customers feel welcomed and informed wherever they see your message.
Sales Announcements
Putting up sales and offering discounts can help your business increase profits by attracting more buyers. One of the best ways to announce special offers is using vinyl banners placed in the store window or public spaces. You can use banners to instill a sense of urgency in interested buyers and increase the likeliness of them purchasing your products or services-just remember to include a strong call to action.
Whether you want to drive sales, build your brand, or strengthen existing customer relationships, banners offer the affordability and versatility to achieve your marketing goals. NExt time you need to share a message with your customers, consider all the ways your business can leverage the power of banner advertising.
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